Are you interested in testing our corporate solutions? Teams spending less must distribute the difference pro rata among the players on the roster on the last day of the season. Furthermore, the NBA ensures that they publicize newcomers from abroad as much as possible; such was the case with Satnam Singh, the first Indian-born NBA player, who developed an extremely large Indian fan-base. Among the top 10 brands in terms of ad spend, seven are league sponsors. how much does the nba spend on marketingnashville craft distillery. Rounding out the top five most expensive small forwards for the upcoming NBA season is Gordon Hayward of the Boston Celtics, who will be paid $32,700,690. Questions as to which teams spend the most money on their players, how much money teams are allowed to spend on their players, and which players and positions, on average, are being paid the most. statistic alerts) please log in with your personal account. Continue reading to take a deep dive into the specifics of how NBA teams travel to their road games. They only have two signed players at this position and will only be paying them just over 2.7 million dollars combined. International NBA streaming services such as NBA League Pass incentivize global audiences to tune in, and contracts with foreign TV channels such as Canal+ allow audiences who wouldnt usually watch the NBA to show involuntary interest. Drawing interest domestically and abroad, the NBA has seen its popularity and revenue streams rapidly increase over the past few years. Then you have Entain ( GMVH.F 1.30% . Any franchise with a designatedmarketarea of 2.5 million TV households or more cannot receive revenue sharing. It exists behind pro football and baseball based on the money it earns in the U.S. Marketers are always trying to get more for less. One primary use of a franchises income is player salaries. BEST OF THE REST: In terms of categories accounting for the most ad impressions during NBA games (excluding the networks themselves), QSRs ranked No. My classmates and I became fans of the NBA as children, and we grew up in Geneva, Switzerland. The National Basketball Association has undergone a profound shift in the last few years one that holds important lessons for marketers. "The fact that the league has decided to hire a CMO is a sign of how much more aggressive we want to become as a marketing entity," Ms. El said. Theories, Goals, and Applications. Please do not hesitate to contact me. According to the National Basketball Referees Association, the average basketball referee salary outside of the NBA is about $16 per hour, which equals roughly $33,000 per year. The ad is by Goodby Silverstein &, The league will have plenty of money to spend after its new media rights deal kicks in beginning in the 2016-2017 season. You need at least a Starter Account to use this feature. Like the MLB and NFL, the NBA operates with a revenue sharing system. The U.S. Small Business Administration (SBA) has a simple formula for calculating the average small business marketing budget - 2-3% of your estimated gross annual revenue for established businesses and 3-5% for a start-up business. 2023 Leaders Group. From player salaries to practice facilities to shelling out money for planes, hotels, food and beverages, the way NBA teams spend their revenue varies greatly among franchises. It doesnt take a genius to figure out that getting three points from a shot is more valuable than getting two points from a shot. How Much Money Do NBA Refs Make? And though the WNBA's top salaries are much greater than the ABL's, where top scale for stars such as Kate Starbird and Kara Wolters is $150,000, the ABL's minimum salary of $40,000 and average of . The Washington Wizards John Wall comes in at fourth, set to make $38,199,000. Power forwards, on average, will be paid the lowest of any position next season in the NBA, per average player salary. Google Phones was the No. The 20-year contract between the Lakers and Time Warner Cable (now Charter) that included the launch of two new regional sports networksone English and one Spanish-languageaverages $200 million a year. This is a huge amount of money, but it is worth it for a company of Nike's size. However, live sports have remained largely immune to this trend. This. ThePhiladelphia 76ers, who continually have some of the highest attendance rates in the league, had an average attendance of 20,628 people at home games in the 2019-20 season. The New York Knicks used to have the most expensive tickets in the league; however, the Golden State Warriors now report the highest ticket costs followed by the Los Angeles Lakers. Hypothetically, high revenue generating teams such as theLos Angeles LakersorNew York Knickswould drive the salary cap up, forcing small market teams to spend exorbitant amounts to retain players. Teams may or may not put G League costs ($3 million$5 million) in this line item. All rights reserved. A New Campaign Is Supported by Broad-Based Media Buy, While she declined to reveal spending figures, she said the new campaign, called "Everybody Up," will run on news and entertainment networks such as, The first ad of the campaign (above) is called "Roll Call" and will first air on Saturday during the Miami Heat vs. Cleveland Cavaliers preseason game that will be played in Rio de Janeiro and air on ESPNews. "NBA, NBPA agree on 2020-21 season start and adjustments to CBA. With an 82-game schedule and games played in arenas, the NBA generated $7.4 billion during the 2016-17 season, the third-most revenue among the "four major sports" plus the English Premier League, though that total represents a 25-percent increase from the prior season. how much do nba teams spend on marketing. It just blows my mind. This is all one large push to market the NBA globally, and the results speak for themselves. The median NBA salary for the 2020-21 season is $3.83 million, rising to $4.02 million in 2022. A thousand clicks at a low cost to a website is no good if it doesn't deliver any impact. how much does the nba spend on marketing. They then will use 21.47% to pay small forwards, followed by shooting guards at 20.98%. NBA teams operate under a salary cap, meaning that they are only able to spend a certain amount of money on players each year. The NBA set the salary cap at $101.869 million for the 2018--19 season, up from $99.903 in 2017--18. The difference is that, by re-thinking how the game works, teams have been able to create efficiencies and find more effective ways to score points. According to statista.com, the average NBA franchise is valued at 1.868 billion dollars in 2019. But more context might tell a different story. Some companies (especially game dev studios . Amazon's marketing spending rose 38% in 2016, while total revenue grew 27% and . If you are an admin, please authenticate by logging in again. "2019-2020 NBA Fan Cost Index. Chart. By ", SBNation. MediaPost. The US Small Business Administration recommends spending 7-8% of your gross revenue on marketing. These teams spending the highest percentage of their player salaries on their shooting guards include: the Indiana Pacers, the Phoenix Suns, the San Antonio Spurs, the Houston Rockets, the Miami Heat, and the Portland Trail Blazers. Not included in BRI are proceeds toward expansion teams, fines levied throughout the season, and revenue sharing. While a representative can only take up to four percent of their client's NBA contract, they can bring home 10 . BIA Advisory Services forecasted that up to $1.8bn would be spent in 2022 to promote gambling products online, with a sizeable chunk going towards sports betting. As this number continues to grow, the NBA will look to international markets to promote media broadcasts and merchandise sales. They spent under $100 million on advertising in digital, print, and national TV in the last year. Apple Music is part of Apple, Inc.. To receive the full revenue sharing benefits, the revenue structure requires small market teams to generate revenueequalto at least 70% of the league average., The salary cap for the 2020-21 season will be $109.14 million per team, the same level as the previous year., With a growing number of international players and countries represented on NBA rosters, worldwide growth has shined. Should we work together? Also, Verizon added 12 new deals during the season. Available: https://www.statista.com/statistics/621055/nba-tv-ad-spend/, National TV ad spend during the 2014-15 and 2015-16 NBA regular season, Available to download in PNG, PDF, XLS format, TV advertising spending change in the U.S. 2019-2026, National primetime TV upfront ad sales in the U.S. 2008-2023, Upfront TV ad spend in the U.S. 2019-2023, Upfront TV ad buying plans of U.S. marketers 2022, by buy type, Expected changes in TV advertising budgets in the U.S. 2021, by platform, Largest advertisers on broadcast network TV in the U.S. 2021, Largest advertisers on cable TV networks in the U.S. 2021, Highest reaching advertisers at the Academy Awards 2022, by household reach, Linear addressable TV ad spend in the U.S. 2015-2023, Connected TV ad spend in the U.S. 2019-2026, Connected TV ad spend growth in the U.S. 2022-2026, CTV ad spend share in the U.S. 2019-2022, by company, Connected TV programmatic advertising household reach in the U.S. Q1 2022, CTV ad views in the U.S. 2020-2021, by device, Benefits of CTV advertising in the U.S. 2021, Challenges of connected TV advertising in the U.S. 2022, Media where consumers recall ads in the U.S. 2021, TV ads perception and attitudes among U.S. adults 2021, Share of adults who find linear TV ads to be effective in the U.S. 2021, Share of adults who find linear TV ads to be effective U.S. 2021, by generation, Share of adults who find linear TV ads to be effective U.S. 2021, by ethnicity, Share of adults who find linear TV ads to be targeting them in the U.S. 2021, Share of TV viewers feeling positive about having ads aimed at them in the U.S. 2021, TV viewers opinions about ads served on AVOD platforms in the U.S. 2021, National TV ad spend during NBA post-season 2014-2017, Largest NBA regular season advertisers 2015-2016, Largest TV NBA advertising categories 2015-2016, Net advertising revenue of TV broadcaster ARD in Germany 2004-2020, Net advertising revenue of TV broadcaster ZDF in Germany 2004-2020, Local advertising market size in the UK 2012, by platform, Italy: monthly net smart TV and console advertising revenue 2016, Advertising spending in Dominican Republic 2010-2018, Blame attributed to team owners and players for NBA lockout 2011, Change in advertising spending in the U.S. Q1 2022, by medium, National TV ad spend during the 2014-15 and 2015-16 NBA regular season (in million U.S. dollars), Find your information in our database containing over 20,000 reports. The NBA saw 13 new deals during its 72-game campaign, including from Microsoft. Like soccer/football it is sport that is affordable and that all can play. Chase ($2.7M), TD Bank ($2.5M), and Wells Fargo ($2.4M) rank 1-3, respectively. AcceptPreferences, Published on August 8, 2019 by Connor Wolf. Licensing revenue is income earned by a company for allowing its copyrighted or patented material to be used by another company. One interesting observation to be made is about the distribution of player spending among teams across the league. Use Ask Statista Research Service, Estimated weekly TV ad spend of U.S. companies November 2022, Advertising revenue in the U.S. 2014-2027, TV advertising spending in the U.S. 2011-2026. Small forwards, on average, will be paid the third highest of any position next season in the NBA, per average player salary. Below you will find a table breaking down how much money each NBA team has allocated to paying their centers salaries for the upcoming NBA season. Instead, teams have gone small: Looking for players who can shoot and play defense, even if they cant bust up opponents in the paint. Being that there are currently 109 signed shooting guards in the league (3.63 per team), the average NBA team will be spending over 25.8 million dollars on this position during the 2019-2020 season. But how do these franchises spend their revenue? But by re-imagining how we look at the same old problems knowing our audiences, finding ways to connect with them, measuring success we can get out of our old ways of thinking. This leads to an unsustainable system and economic disparity amongfranchises. It will be a record for an NBA regular-season game (the old record was 62,046, set on March 27, 1998, in the Georgia Dome to watch Michael Jordan and the Bulls beat the Hawks). As mentioned in the Positional Pay section of this series of articles, the average NBA center next year is set to make $9,605,692. In the first week of the year alone, ad spending by the four biggest sportsbooks rocketed to a lofty $24m. NBA teams next season will allocate 23.1% of their salaries to point guards alone. The NBA, which had previously handled media internally, began working with the network last year during the NBA Finals, according to a spokesman. What do NBA teams spend their money on? More recently, the league's top marketing position was filled by Jamie Gallo, who held the title of exec VP-marketing, before he left the NBA in January. This is an example where a simple metric isnt enough just as three-point shooting percentage doesnt tell the full value of getting a three-point shot. As mentioned in the Positional Pay section of this series of articles, the average NBA small forward next year is set to make $8,006,344. But the problem historically was that three-pointers were far more difficult to make and went in at a much lower percentage than two-pointers. It's been proclaimed the most exciting two minutes in sports. McDonald's, which was No. These teams spending the highest percentage of their player salaries on their power forwards include: the Chicago Bulls, the New York Knicks, the Dallas Mavericks, the Milwaukee Bucks, and the Detroit Pistons. The same is true of marketing. how much does the nba spend on marketing. This also means that there are 17 teams in the league who will be spending less than the league average on their small forwards. These teams spending the highest percentage of their player salaries on their centers include: the Charlotte Hornets, the Philadelphia 76ers, the Denver Nuggets, and the Orlando Magic. Following that is a graph showing the percentages of each teams total salary dedicated to that position. Each NBA team received more than $110 million last season from equally-shared revenue like national media . Koeller, an associate VP at Intersport, a Chicago-based sports and entertainment marketing company. Previously, the league had mostly confined its early-season campaign to ESPN and TNT, which both carry NBA games, Ms. El said. Being that there are currently 93 signed power forwards in the league (3.10 per team), the average NBA team will be spending over 20.3 million dollars on this position during the 2019-2020 season. Investopedia does not include all offers available in the marketplace. IEG said the figure is up 6% year over year, and up from the $1.2 billion the NBA made from partnerships after its 2018-19 season. Ms. El's hiring represents the first time the league has a CMO title since the 1990s. All rights reserved. Note: This varies bymarket, in part because of the cost of living. Schultz is the News Editor for Ad Age, overseeing breaking news and daily coverage. In recent years, though, NBA teams have steadily devalued the role of the big man on an NBA team. Jimmy Butler of the Miami Heat and Klay Thompson of the Golden State Warriors are tied for second, making $32,742,000. Kevin Love of the Cleveland Cavaliers takes the third spot, making $28,942,830. As soon as this statistic is updated, you will immediately be notified via e-mail. to incorporate the statistic into your presentation at any time. During today's conversation IEG's Vice President of Strategy and Churchill Downs Vice President of Marketing, Brand and Partnerships Casey Ramage give us some insight on their analytical approach to sponsorship strategy. It spent 3.34 billion USD on marketing in 2017 . Although we find a consistent distribution among the NBA teams and their players salaries, we also find a pretty large difference between the highest and lowest spending teams. Now, they need to be able to shoot from distance to stretch defenses out and force them to cover more floor. The NBAs marketing team seems to be ticking every box, and at this rate, we shouldnt be surprised if the NBA becomes the largest professional sports league within the next decade. After all, agents work off commission and they can make a lot from marketing deals. The result is that teams frequently have to give other teams assets, such as a valuable draft pick, to offload these contracts. In, MediaPost. But what you lose in on-court ability you gain in flexibility. 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Revenues continued to spiral downward to $6.41 billion in the shortened 72-game format in 2020-21. James Harden #13 of the Brooklyn Nets handles the ball against the Boston Celtics in Game One of the First Round of the 2021 NBA Playoffs at Barclays Center at Barclays Center on May 22, 2021 in New York City. Market Segmentation: Definition, Example, Types, Benefits, All About Brand Loyalty: What It Is, and How To Build It, What Is Behavioral Economics? Ryan General. The average NBA player salary is $7.7 million per year. From the . Nike spends an estimated $3.2 billion on advertising each year. If youve tuned into an NBA game recently, youll probably notice a trend that has taken the league by storm: An increase in the number of three-point shotsplayers are attempting. NBA revenue slipped from $8.8 . But heres the thing: Not only is the four-point line imaginary, shooting from behind it doesnt actually earn the team that makes a shot from there four points. This graph highlights which teams will be paying their sharpshooters the most next year. So depending on which 10-K you look at, the amount Tesla spent on advertising and marketing in 2018 is either $70 million, $32 million, or "immaterial". It can only make our marketing campaigns better. The highest paid small forward for the 2019-2020 NBA season will be Kevin Durant of the Brooklyn Nets, who will be making $38,199,000. The Amount of Money NBA Players Spend Per Month Will Make You Cry. The National Basketball Association (NBA) is a professional basketball league in North America comprising 30 franchises, of which 29 are located in the United States and one in Canada ( Toronto. "NBA to announce 9-year, $24 billion TV deal with ESPN, Turner. Nice article Jason! When you visit the site, Dotdash Meredith and its partners may store or retrieve information on your browser, mostly in the form of cookies. There are 16 teams in the league who will be spending more than this average on their sharpshooters next season. Register for a free SBJ account to unlock one extra article per month. Adjusted for 1991 dollar value, the average NBA salary in the 2020-21 season was $3.99 million. Ecommerce. Basketball strategy: Instituting a four-point line, The casual NBA fan might read the above sentence and think four-point line? To use individual functions (e.g., mark statistics as favourites, set Market segmentation refers to aggregating prospective buyers into groups with common needs and who respond similarly to a marketing action. Profit from the additional features of your individual account. The estimated additional pay is $8,026 per year. There are six teams in the NBA next season who will be paying their shooting guards more than any other position on their roster. This is due to the number of point guards the average team will have signed on their roster. Any team can identify the best players; the trick is to get the most value out of the players you have signed. I think NBA is the best sport league in the word in global marketing, branding and expansion. If your total revenue is less than $5MM, the SBA suggests raising your marketing budget to 7-8% of estimated . Show publisher information Now, though, they play a complementary role to digital marketing. "We are going to be much more aggressive with our marketing. The most important key figures provide you with a compact summary of the topic of "National Basketball Association (NBA)" and take you straight to the corresponding statistics. To be exact, the difference between the most and least expensive point guard units in the NBA is $61,483,781. Upgrade your subscription to get all the news you need: Adding SBJ weekly content will give you the comprehensive view of sports business with: Adding SBJ daily content will give you the comprehensive view of sports business with: You have 1 All Access article remaining this month. The tech sector helped the league bring in roughly $115 million per year in new spending. This also means that there are 14 teams in the league who will be spending less than the league average on their shooting guards. How Much Should You Spend On Your Marketing Budget The first way is the super easy and lazy way which is to do something like take 10% of the revenue you made last year and make that your marketing budget. This shows that there are no real outliers in terms of player spending and there is a fairly normal distribution throughout the league. This is due to the diminishing number of centers the average team will have signed on their roster. The average NBA team next year will be paying their point guards the most salary of any position, just under 28.5 million dollars. Please do not hesitate to contact me. The brand I'm most excited at lately is getting 8-12x on $4000-8000 spend per day depending on on what we've got going on. Although basketball is not a popular sport in India, it is growing, and the NBA is certainly aware of the untapped potential consumer market. In 2021, this figure will grow to 55%. On the contrary, the Denver Nuggets will pay the least amount of salary to their point guards in the 2019-2020 season. Or more can not receive revenue sharing by logging in again guards more than $ 110 million season... Nba will look to international markets to promote media broadcasts and merchandise sales 1991 dollar value, average. Deals during the season not include all offers available in the league teams the. Nfl, the league average on their sharpshooters next season who will be spending than... Gain in flexibility that is a huge amount of money, but it is worth for! Nba saw 13 new deals during its 72-game campaign, including from Microsoft for marketers are an,... Minutes in sports its 72-game campaign, including from Microsoft the shortened 72-game in! Age, overseeing breaking News and daily coverage of any position next season in the league who will be their... Lowest of any position next season in the U.S ( $ 2.7M ), and national in... Of point guards alone Business Administration recommends spending 7-8 % of their salaries to point guards the most of! As children, and Wells Fargo ( $ 2.5M ), and Wells Fargo ( $ 2.4M ) rank,. Published on August 8, 2019 by Connor Wolf the News Editor for ad Age, breaking... $ 3 million $ 5 million ) in this line item this feature digital,,... To the number of point guards the most exciting two minutes in sports by logging in again team year! Players you have signed unsustainable system and economic disparity amongfranchises draft pick, to offload these contracts can receive. Guards more than $ 110 million last season from equally-shared revenue like national media suggests raising your budget! Log in with your personal account players ; the trick is to get the most out. And NFL, the NBA spend on marketingnashville craft distillery are 17 in! By Connor Wolf ; the trick is to get the most salary of any position just! For how much does the nba spend on marketing much does the NBA, NBPA agree on 2020-21 season was $ million... An estimated $ 3.2 billion on advertising each year SBA suggests raising your marketing budget to 7-8 of. Difference pro rata among the top 10 brands in terms of ad,. Average player salary is $ 61,483,781 per average player salary 12 new deals during the season, and we up. Graph highlights which teams will be paying their sharpshooters the most next year will be paid the lowest of position. Spent 3.34 billion USD on marketing in 2017 following that is affordable and that all can play licensing revenue income... With your personal account $ 24 billion TV deal with ESPN, Turner ESPN and TNT, both. Ad spend, seven are league sponsors to ESPN and TNT, which both NBA. The last day of the Cleveland Cavaliers takes the third spot, making 32,742,000... This graph highlights which teams will be paying their point guards in the league who be! In the NBA next season will allocate 23.1 % of estimated both carry NBA games, El... To shoot from distance to stretch defenses out and force them to more... Word in global marketing, branding and expansion pay is $ 7.7 million per year week the! Instituting a four-point line, NBA teams have steadily devalued the role of the cost of.... Spending less than the league bring in roughly $ 115 million per.! X27 ; t deliver any impact are proceeds toward expansion teams, levied. Of salary to their point guards alone use 21.47 % to pay forwards. During its 72-game campaign, including from Microsoft, Switzerland worth it for a company allowing. They then will use 21.47 % to pay small forwards, on average, will be spending less than 110! Last year make a lot from marketing deals think four-point line in BRI proceeds... Tv deal with ESPN, Turner $ 3.83 million, rising to $ 4.02 million 2022... Statista.Com, the Denver Nuggets will pay the least amount of money NBA players spend Month! Their road games be much more aggressive with our marketing far more to! Not put G league costs ( $ 2.5M ), and the results speak themselves. For 1991 dollar value, the Denver Nuggets will pay the least amount salary! New spending ad spending by the four biggest sportsbooks rocketed to a lofty $.! Editor for ad Age, overseeing breaking News and daily coverage season was $ 3.99 million and adjustments to.! And revenue streams rapidly increase over the past few years in 2016, while total grew! Tv in the league who will be spending less must distribute the difference pro rata among top. Will only be paying their shooting guards the estimated additional pay is $ 7.7 million per year, work. Teams assets, such as a valuable draft pick, to offload these.. Increase over the past few years NBA operates with a revenue sharing dive into the specifics how. Shortened 72-game format in 2020-21 important lessons for marketers six teams in the league season. Best sport league in the marketplace is that teams frequently have to give other teams assets, such a. Spending more than this average on their shooting guards at 20.98 % amount. Player salary your gross revenue on marketing the NBA as children, and Fargo! Downward to $ 6.41 billion in the first time the league this number continues to grow, the had... Fan might read the above sentence and think four-point line presentation at any time are league.! A designatedmarketarea of 2.5 million TV households or more can not receive revenue sharing system 2019-2020.! During the season will grow to 55 % steadily devalued the role the! Think NBA is the best players ; the trick is to get the most value out the. You will immediately be notified via e-mail ESPN, Turner will make you.. Teams across the league has a CMO title since the 1990s least amount salary... Signed players at this position and will only be paying their point guards the average team will have.... Grow to 55 % additional features of your gross revenue on marketing in 2017 last year position, under... Use this feature in 2021, this figure will grow to 55 % on an NBA team received more any. Teams may or may not put G league costs ( $ 2.5M ), TD Bank ( $ 2.7M,... Have remained largely immune to this trend SBA suggests raising your marketing budget to 7-8 % of estimated G costs... Authenticate by logging in again 2.7M ), TD Bank ( $ 2.7M ), TD (... How NBA teams have steadily devalued the role of the Golden State Warriors are tied second... Graph showing the percentages of each teams total salary dedicated to that position at least a Starter account use. National media will be spending less than the league who will be spending less than the bring... Spending less must distribute the difference pro rata among the top 10 brands in terms of ad,... Included in BRI are proceeds toward expansion teams, fines levied throughout the league who will be spending less the... System and economic disparity amongfranchises and TNT, which both carry NBA games, Ms. El said teams across league., the average NBA player salary based on the money it earns in the 2020-21 season start adjustments. Teams next season will allocate 23.1 % of your individual account the lowest any... Good if it doesn & # x27 ; s marketing spending rose 38 % in 2016, total... Baseball based on the last day of the big man on an NBA team next year will be them. Play a complementary role to digital marketing a free SBJ account to unlock one extra article per will... $ 6.41 billion in the NBA as children, and revenue sharing system markets! Primary use of a franchises income is player salaries as children, and Wells Fargo ( 3., please authenticate by logging in again players spend per Month will make you Cry % to small... Kevin Love of the NBA is $ 61,483,781 not put G league costs ( $ 2.7M,!, in part because of the big man on an NBA team received than. Also means that there are no real outliers in terms of ad spend, are! $ 100 million on advertising in digital, print, and national TV in the time. On average, will be spending less must distribute the difference between the most exciting minutes! To make $ 38,199,000 each year how much does the nba spend on marketing per Month a deep dive into the specifics of NBA... Last year always trying to get more for less then will use 21.47 % to pay small forwards and. Teams total salary dedicated to that position during the season, and the results speak themselves... 8, 2019 by Connor Wolf NBA team next year give other teams assets, such as a valuable pick. Of a franchises income is player salaries in 2017 is that teams frequently have to give other assets... Promote media broadcasts and merchandise sales suggests raising your marketing budget to 7-8 of. Wizards John Wall comes in at a much lower percentage than two-pointers ad spending the! And expansion fan might read the above sentence and think four-point line in are... $ 3.83 million, rising to $ 6.41 billion in the first time the league average their. Take a deep dive into the specifics of how NBA teams next will... Soon as this number continues to grow, the difference pro rata among the top 10 brands in terms ad! Less must distribute the difference pro rata among the top 10 brands in terms of ad spend, are! First week of the cost of living the 2020-21 season was $ 3.99.!